The Festival Years 1967-68
The Monterey Pop Festival was organised in just seven weeks by producer, Lou Adler, with John Phillips from the Mamas and the Papas. And it’s really the first time such a large music event is put on. It’s part of the 1967 Summer of Love, the culmination of this counter-culture movement, the hippy child ideal. And it really becomes a kind of turning point for the music industry in terms of these big live events.